T-Mobile’s program to entice ‘switchers’ has been made more alluring

T-Mobile’s program to entice ‘switchers’ has been made more alluringSubmitted by Neelesh Raghuwanshi on Sat, 01/18/2014 - 12:13 

According to a Recode report, the program which US wireless carrier T-Mobile had announced at the 2014 CES event last week to entice `switchers' to migrate from rival carriers has now been made even more alluring.
Under the program, T-Mobile is offering to pay off the `early termination fees' (ETF) of the customers who want to migrate to the T-Mobile network from rival networks.  The ETF is the charge which a carrier's customers have to pay for breaking their service contract before time.
In its originally-announced program last week, T-Mobile had said that it will pay up to $350 per line of ETF fees for a maximum of five lines.  The program also requires the switchers to trade in their handset and get a credit which they can use for buying a new T-Mobile handset.

The Recode report has revealed that while the program was originally aimed at attracting `switchers' from T-Mobile's three bigger rivals - AT&T, Verizon, and Sprint -, it has now been expanded to customers of US Cellular as well, along with over 12 other smaller carriers across the US.
In addition, T-Mobile has also reportedly increased the number of handsets which can be traded in by the customers switching over from other networks to T-Mobile.  In fact, the switchers can also trade in damaged handsets, though they will get less credit for such units.