Advertisement Watchdog Imposes Ban on Botox Promotions

Advertisement Watchdog Imposes Ban on Botox PromotionsSubmitted by Neelesh Raghuwanshi on Wed, 01/15/2014 - 08:50 

Cosmetic treatments are becoming very popular among people who are always wanting to look youthful and beautiful. More and more people are coming forward to get such treatments. Botox is one such drug that is widely used for cosmetic treatments and wrinkle treatment.
Regulators have found this drug to be life-threatening in certain cases. So, they have asked clinics to not to show such advertisements that promote the marketing of the drug.
Botox is a drug made from a toxin produced by the bacterium Clostridium botulinum. It is the same toxin that is responsible for a life-threatening type of food poisoning known as botulism.
Dermaskin Clinics were notified that they should not publicize the drug as an ‘anti-wrinkle treatment’ and was also condemned for saying it had ‘astonishing results’ and lines vanish.

Promotion of prescription-only medicines, for example Botox, in public is banned under the rules and regulations of the UK.
Advertisers who offer the product and other injected treatments cannot name the drug, Botox, directly. These treatments could be illustrated as ‘cosmetic fillers’ or ‘injected fillers’.
The companies named the drug at their website’s homepage. It was told to be ‘commonly used beauty treatment’. Dermaskin even wrote it to be a safe and proven treatment used from past 16 years. The Advertising Standards Authority (ASA) said the advertisements should not appear again and informed clinics to “take special care when referencing Botox in the future”.