Google removed more than 350 million ‘bad ads’ from its systems in 2013

Google removed more than 350 million ‘bad ads’ from its systems in 2013Submitted by Neelesh Raghuwanshi on Sat, 01/18/2014 - 12:26 

Internet search giant Google has, in a recent blog post, released its `bad ads' advertising report for 2013.  The blog post -- which is titled `Busting Bad Advertising Practices - 2013 Year in Review' - says that the company has been `stopping more bad ads from fewer bad sources.'
According to the statistics shared by Google in the blog post, over 350 million bad ads were removed by the company from its systems during the year 2013.  The `bad ad removals' by Google in 2013 marked a notable increase over the corresponding 2012 figures, which showed that the company had removed 220 million bad ads that year.

However, in terms of advertisers disabled by Google, the figures witnessed a plunge in 2013.  Revealing that the company disabled 270,000 advertisers in 2013 - as compared to 850,000 in 2012 -, Google said that the decline can largely be attributed to the fact that scammers were thwarted by the company's safety screens and searched for less-secure targets.
Google has also claimed in the blog post that, it had - by the end of 2013 - also blacklisted over 200,000 total publisher pages, thereby underscoring an "encouraging" drop from the previous year; and had rejected more than 3,000,000 efforts to join its AdSense network.
Noting that the company's battle against bad ads is "an ever-evolving and ongoing fight," Google said in the blog post: "Nothing is more important than the security of our users and we'll continue to work tirelessly to keep them safe online."